Start a campaign
Describe the assignment. You can add the budget, audience, creators and dates later.
Authentic, clearly labelled content. No purchased likes.
There is an unsaved brief in this tab. It has not been sent to Wave.
2. Save to your account
Creating an account will save the draft and send a confirmation email. Already have an account? Sign in, then return to the wizard in this tab.
1. Describe the assignment
What are you promoting, who do you want to reach and what content do you need? You can set the budget and dates later.
The creator publishes the agreed content on their profile. The collaboration must be disclosed.
Product and materials (optional)
Format, rights and measurement (optional)
Agree on the licence scope and duration with the creator. These settings will be used in the agreement; the description does not change them automatically.
Prepare UTM links in the campaign dashboard. Links alone do not measure reach or sales — add results using creators' data and your own analytics.
3. Target audience
4. Budget or barter
You can save the draft without a budget. You confirm the amount or the barter offer before publishing the assignment.
Barter content is an advertising collaboration too — the creator labels it the same way. You arrange shipping the product or delivering the service with the creator directly; once published, the invitations go to the selected creators right away, with no payment step.
Commission model: 15% of the base budget goes to Wave and 85% to the creator (before their taxes/contributions). Wave charges only its commission + VAT; you pay the creator directly. Creator VAT and any contributions payable by the client are settled separately.
Net Wave commissionPLN 0.00
VAT 23%PLN 0.00
Gross amount due to WavePLN 0.00
Creator remuneration — pay directly—
Wave invoices only its commission. Creators' VAT and any client contributions are settled separately.
5. Suggested creators
We found creators matching your target audience. All are selected by default — deselect any you do not want or search for more.
Finding matching creators…
Save the draft using the button below to find creators. You can also choose them later.
No creators have been matched automatically yet — search manually below or broaden your target audience.
Nobody to choose? Find creators on YouTube
Wave will search YouTube for your brief. These people are not on Wave — invite them using a personal link. When they join, you will find them in the search above: save your draft and return.
6. Schedule
Dates and result tracking are optional in a draft. Agree on deadlines with creators before work starts.
7. Review the draft
Save a draft and return later. Publishing an assignment is a separate decision: it requires an agreed budget, selected creators and an accepted agreement. Confirm payment on the next screen.